Established on 9th November 2010, BENELLI KEEWAY MOTORCYCLES SDN. BHD (Co.No.:914710-W) (formally known as Autoworks Assembler Sdn Bhd), or BKM for short, obtained the license to assemble motorcycles ranging from 200cc and higher as well as all terrain vehicles (ATV) ranging from 200cc and higher.
Located in Bukit Beruntung, Selangor, our motorcycle assembly plant is built on a land area of 109,644sqf and our first phase of development is build-up of 28,000sf. This first phase has been completed and we have started to produce our first batch of motorcycles ready to be rolled out to the Malaysian market in the very near future.
BENELLI KEEWAY MOTORCYCLES SDN. BHD has secured a strong tie-up with the QianJiang Group of China, the largest motorcycle producing and selling company in China, which now owns the European registered KEEWAY, motorcycle brand as well as the renowned and prestigous, Italian motorcycle brand, BENELLI. The Qianjiang Group, established in the 80's has over 9,000 employees and generates approximately USD1Billion revenue. The Group is listed in 1999 on Shenzhen Stock Exchange in China.
KEEWAY's headquarters and its high-tech R&D Center is located in Hungary. Keeway's worldwide reach includes branches in Europe, North and South America, Africa, Central and Southeastern Asia. others in the European and South American community.
KEEWAY has more than 15 years of experience in the motorcycle industry. Their strength to invest and develop new models of motorcycles and ATV's supported by the know-how of BENELLI is already making an impact in the ASEAN market.
BENELLI KEEWAY MOTORCYCLES SDN. BHD has the mandate to develop, learn the assembly processes and to develop and introduce, the most suitable models to satisfy the huge ASEAN markets. BENELLI KEEWAY MOTORCYCLES SDN. BHD anticipates itself to be exporting its products starting from year 2 of its operations.
Malaysia being a mature market for motorcycles is often used as the test bed for motorcycle manufacturers as our riding culture here requires motorcycles with reliability and power-driven characteristics. The QianJiang Group sincerely believes that the stable Malaysian economy, well organised infrastrucure is very conducive for manufacturing and hence, decided to make Malaysia as their center for South East Asian Market.